October 29, 2015 - Personal Branding

Join us for the third event in our Career Development Series

Topic Personal Branding
Date Thursday, October 29, 2015
Time Lunch – 12:00pm – 1:15pm
Location UT Club
Speakers Reid Howell, Marny Lifshen, Marissa Pick, and Jessica Scanlon

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“Personal Branding”
Personal branding is the process of how we market ourselves to others.

The marketing guru Tom Peters first coined the phrase, “Personal Branding” in a Fast Company article in 1997: “Big companies understand the importance of brands. Today, in the age of the individual, you have to be your own brand…We are all CEOs of our own companies: Me, Inc.”

We have assembled an outstanding panel of speakers to help us learn and understand what personal brands are and why they are an important part of a career plan. We’ll also learn how to manage social media, personal appearance and communication skills in the pursuit of building a brand for the most important asset we have: ourselves.


Reid Howell, Strategic Partner Manager, Facebook

reid-hwellReid graduated from Ohio University in 2013 from the prestigious E.W. Scripps School of Journalism and Communication with a degree in Digital Media Management and a corollary in Business Marketing. He is currently a Strategic Partner Manager at Facebook Inc., working with Advertising Agencies and their brands on scaling education, media planning, strategy, product implementation, and technical support. With a heavy focus on branding / digital media agencies, Reid has worked to help top brands across the country scale awareness and achieve their overall business objectives on Facebook and Instagram.



Marny Lifshen, Author, Speaker and Marketing Communications Consultant

marny-lifshenMarny Lifshen is an author, speaker and marketing communications consultant with more than 25 years of experience. She works with businesses and executives to develop brand awareness and credibility with key audiences, and to establish relationships with key influencers. Marny is the author of the award-winning Some Assembly Required: A Networking Guide for Women. In 2009, Marny was named a winner of the Profiles in Power and Women of Influence Awards hosted by the Austin Business Journal. She is a nationally recognized expert on strategic networking, communication and personal branding. She is a seasoned key note speaker and workshop leader for corporate, association and university clients across the country. Marny customizes the content and format of each program to address the specific goals of her clients.


Marissa Pick, Director of Social Media, CFA Institute

marissa-pickMarissa Pick is the director of social media at the CFA Institute where she oversees efforts to reach journalists, legislators, policymakers, and investment professionals who play essential roles in shaping the direction of the financial services industry. Marissa oversees the global social media campaigns and leads a global team with staff in New York, London, and Hong Kong. Prior to joining the CFA Institute Marissa was the social media director at Euromoney Institutional Investor. Marissa holds an M.P.P. from Fairleigh Dickinson University, where she graduated Pi Alpha Alpha Honor Society. She received her B.A. in American Studies from Brandeis University where she was starter on the Brandeis University softball team. Follow Marissa on Twitter @MarissaPick, and visit her blog at marissapick.com.


Moderator: Jessica Scanlon, CEO, Hot Dog Marketing

jessica-scanlonJessica Scanlon started Hot Dog Marketing and working with small business owners in 2008 while still navigating the corporate marketing world. For 10 years, she helped large corporations and established local businesses create and maintain successful and award-winning marketing and communications programs. It wasn’t long before she realized that helping small business owners with her unique set of skills and experience was much more fulfilling than what corporate life could offer her. She officially left the corporate world to focus her efforts completely on growing Hot Dog Marketing. Jessica is a trained public speaker with strong presentation skills. She has a passion for teaching and working on a personal level with small business owners. While serving as the owner of Hot Dog Marketing, she has personally consulted and coached hundreds of entrepreneurs. She’s a mom of a sweet two year old daughter and is married to her true love Neil.

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