Topic Digital Presence and the Future of Networking
Date April 21, 2021
Time 12:00 p.m. – 1:00 p.m. CT
Register To register, click here
Panelists Sameer Somal, CEO & Co-Founder, Blue Ocean Global Technology
Melanie McKelvey, Founder, Crisp Content

 Digital Presence and the Future of Networking

Networking is a key pillar of creating new business and life opportunities. And effective networking requires successfully connecting and fostering trust with our peers and colleagues, building that important bridge from stranger to acquaintance, and doing so authentically.

Over the past 20 years, we have seen more and more of our personal and professional lives migrating away from real-life, in-person interactions and toward online ones, mediated through the internet. And the COVID pandemic has significantly accelerated (some would say forced) this digital migration. Many of the traditional elements of networking—catching up with others at conferences, brainstorming ideas over coffee, engaging in water cooler conversations—are simply impossible now. The “in-person” aspects of networking have effectively been taken out of play.

So if we cannot meet in person, what options do we have to establish and nurture our network connections? Some good networking tactics include dropping someone a line in Slack, sending an email, making an “old-fashioned” phone call, and—common in our new normal—initiating a Zoom video conference. But truly successful networking requires applying new approaches, including bolstering and monitoring your digital reputation.

Curating a positive and representative digital reputation for yourself is an effective way to earn respect and build credibility when we cannot engage with others in real life, face to face. How we represent ourselves online powerfully influences how we are perceived and can have a significant impact on our ability to develop new friendships. Simply put, both you and your business need to look good online.

Your online reputation is unique, somewhat like your fingerprint, made up of your myriad engagements with and through the internet, from Google searches to social media posts and comments. Although we can control some of these things, others we can only influence. Our opportunity lies in being able to own and drive the narrative—to craft a digital presence that reflects our true character and accomplishments.

Learning Objectives:
•  Understand and successfully navigate the “new normal” for business and relationships in the wake of the COVID-19 pandemic
•  Recognize the necessity of an authentic digital presence
•  Proactively curate a narrative online when faced with choice overload
•  Practice actionable strategies to optimize your digital reputation.
•  Discern best practice considerations for CFA Charterholders and finance industry leaders


Please send your questions in advance for the speakers to:

Moderator: Kevin Lincoln, CFA, Austin CFA Society Vice President & Programs Chair

  Sameer Somal is the CEO & Co-Founder of Blue Ocean Global Technology. He is a frequent speaker at conferences on digital transformation, online reputation management, search engine optimization, relationship capital and ethics. Fundamental to his work at Blue Ocean Global Technology, Sameer helps clients build, monitor and repair their digital presence. Sameer is a published writer and Internet Defamation subject matter expert witness. In collaboration with the Philadelphia Bar Foundation, he authors continuing legal education (CLE) programs and is a member of the Legal Marketing Association (LMA) 2030 Task Force. Sameer proudly serves on the board of the CFA Institute Seminar for Global Investors, College Possible and Girl Power Talk. He is an active member of the Society of International Business Fellows (SIBF).
Melanie McKelvey is the Founder of Crisp Content. She specializes in helping her clients develop thoughtful content that builds trust, bolsters credibility, and positions them as an insightful thought leader. She loves taking even the faintest wisp of an idea and spinning it into something irresistible. From the coconut-laden island of Martinique to the fairy penguin-filled shores of Australia, Melanie’s career has spanned the globe. She has collaborated with clients across many industries, including shipping and logistics, law, tech, pharma, and healthcare. Melanie has been a volunteer student mentor with Philly Futures, a program dedicated to providing support to low-income, first- generation-to-college students, since 2017. She is currently learning German and finds it immensely humbling.


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